Category: Blog

Let’s start with a super simple definition for content marketing: Content marketing is releasing something interesting that grabs attention for a business and builds trust. That’s it! Easy, right? For some companies, like Red Bull, it means hundreds of staff in professional studios creating multi-million dollar feature films and releasing them for free. For others…

CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. So content marketing can also be thought of this way: Content marketing is about creating interesting information your customers are passionate about, so they actually pay attention to you. This definition…

Whoever controls the door to the Internet, controls the Internet. And now search engines have become the default entry point to the Internet. We start with a simple search by typing a few words into a search engine, often oblivious to exactly what happens behind the scenes. When we search in Google, for example, we…

A glimpse into the birth of Calcutta Theatres During colonial rule, the first English theatre in Calcutta was built in 1753, which in 1775 came to be known as ‘The New Playhouse’ or ‘Calcutta theatre’. The theatre received help and guidance from the then most celebrated actor, David Garrick. The Calcutta theatre house was prominent…

As I looked about me, the voice came again: ‘Why aren’t you answering? What’s seven times two?’ I looked up and saw a jungle-crow scribbling something on a slate and bobbing his head towards me. ‘Seven times two is fourteen,’ I answered. He shook his head very hard and said, ‘Wrong answer! No marks!’ ‘Of…

Excerpt- One of the biggest oases in the region west of the Yellow River was Liangzhou, the capital of several short-lived dynasties set up by nomads as well as the Chinese. It was very popular with the merchants, who had long used it as their base from which to make forays into the rest of…